Find the One Story That Makes People Care About Your Business.
You probably have a great story to tell. You just don't know which parts matter, where to start, or how to make other people care.
In this live class, I'll show you how to find and structure your origin story, and turn it into a short-form video people can actually connect with.
In just 60 minutes, you'll learn how to:
Class starts in
Tuesday, 17 November 2026
8 PM – 9 PM SGT/MYT · 7 AM – 8 AM EST
Reserve My Seat — $39 USDOne-time payment. Can't attend live? Your ticket includes the replay.
You could have an incredible product, years of experience, and a genuinely interesting story.
But if your content only talks about what you sell, people are missing the part that makes you different.
And that’s why so many founders feel stuck.
They’re posting consistently. Sharing tips. Showing their products. Following all the content advice.
Sometimes they even get thousands of views.
But people still don’t really know them.
And if people don’t know you, it’s much harder for them to remember you, trust you, or choose you.
Because the goal isn’t just to get people to watch your content.
It’s to give them a reason to care about the person and business behind it.
And one of the best places to start is your origin story.
I've seen this happen with businesses across completely different industries.
Not because they had huge production budgets or followed the latest trends.
But because they finally told a story that gave people a reason to care.
Before
A 33-year-old family business that had been overlooked on social media.
When we started, Presto had around 700 Instagram followers.
The Turn
Instead of making another promotional video about dry cleaning, we told the story of the people and journey behind the business.
After
That first story-driven video reached more than 1 million views.
People started sharing it, following the business, and reaching out.
The business hadn't suddenly changed.But the way people understood it had.
Before
I spent almost ten years running a growth marketing agency.
I'd tried funnels, ads, content strategies, and pretty much every marketing tactic you could think of.
The Turn
But when I started sharing the real stories behind what I was building and what I believed, something changed.
After
People weren't just watching my videos anymore.
Storytelling helped me build an audience of tens of thousands and generate more than 1,000 leads.
And the best part?I didn't have to pretend to be somebody else.
People connect with people before they connect with businesses.
And learning how to tell your story is where that connection begins.
Results shown are individual case studies, not guaranteed outcomes.
✓You just need to know which story to tell and how to tell it.
That’s exactly what we’ll work through together.
Most founders assume their origin story is simply how they started their business.
But the most powerful part often happened long before that.
→You’ll leave knowing which story to tell.
Having a good story isn’t enough.
It’s how you tell it that makes the difference.
→You’ll leave with a clear outline for your origin story.
A lot of people struggle with storytelling because they think they have to perform.
You don’t.
→You’ll know exactly what to film next.
Inside the Class
This class is for you if:
You're a founder, business owner, coach, or expert building something you believe in.
You know there's an interesting story behind your business, but struggle to put it into words.
You've been posting content, but people aren't connecting with it the way you'd like.
You want people to remember you for more than just your product or expertise.
You want to create videos that feel human and authentic, without having to become a full-time creator.
If you have something real to offer and a story worth telling, this is for you.
I’m Michelle Lo Horton, founder of The Story ARC.
For almost ten years, I ran a growth marketing agency, testing just about every kind of funnel, ad, and growth hack you can imagine.
But something kept happening.
The story-led videos we made for businesses started outperforming everything else.
Not just in views, but in how people connected with those businesses and ultimately wanted to buy from them.
So I made the decision to focus entirely on storytelling.
Today, my team and I help businesses around the world turn their real experiences into stories that build relationships, trust, and business growth.
We’ve worked with businesses in industries ranging from dry cleaning to fashion, retail, and professional services.
And I’ve used these same principles to grow my own audience and business.
I believe every business has a story worth telling.
You just need to know how to find it.
And that’s what I want to help you do in this class.
You just have to find the moments that explain why you do what you do, and learn how to tell them in a way other people can connect with.
That's what we'll do together.
What's included:
$39 USD
Class starts in
USD $39
Tuesday, 17 November 2026 · 8 PM SGT/MYT
That's exactly why this class exists. Most people underestimate their own experiences because they're so familiar with them. I'll show you how to identify moments that other people can connect with, even if your journey feels ordinary to you.
No. We'll focus on finding and structuring your story first. You'll also learn how to turn that story into something you can tell naturally on camera.
You'll work toward identifying and outlining your origin story and learn how to turn it into a short-form video. Filming and editing happen after the class.
Every ticket includes access to the class replay, so you can go through the training at your own pace.
Both. The class is designed for founders, business owners, coaches, and experts who want to use real stories to help people connect with what they're building.
Yes. Your origin story isn't just about being a new founder. It's about helping your audience understand the experiences, values, and decisions that shaped your business.